Revo Reckless Social Media Campaign
Graphic and Video Social Media Campaign
This first phase was designed to create interest and keep viewers wondering what is happening on that date.
Phase 2 revealed the details of the event and also featured a faceless, multicolored astronaut.
Revo Reckless is a church youth group in Ocala, Florida, for Middle and High School students. They wanted a social media campaign involving an astronaut theme, something that would grab the attention of the younger generations. We decided a combination of video Instagram stories and graphic Instagram posts would be right up their alley!
The roadmap for this particular social media campaign included a couple of phases to get some buzz surrounding the event. It was the first youth event for Revo, so it needed to make a splash in the city.
Phase 1
Phase 2
Phase 3
The last phase in the campaign featured an astronaut who seems to be trying to get to the event, with no luck.